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Train
The session stays exactly as it is. Strength, conditioning, class, coaching. Nothing about your programming changes.
PureWave Technologies · Fitness Partnerships
Build More Than A Gym.Build A Performance & Recovery Ecosystem.
Your members already train. PureWave adds the recovery, performance and longevity layer that keeps them coming back, extends membership life and opens a second revenue line inside the footprint you already own.
- 15 min
- Session length
- 3 modalities
- One platform
- Zero build
- Fits existing space
- Turnkey
- Launch support
Working inside performance, recovery and longevity environments
The shift
Members are not asking for more equipment.They are asking for a better outcome.
Training is no longer the whole product
Members judge a club by how they feel between sessions. Sleep, stress, soreness and energy now sit inside the buying decision alongside equipment and class schedules.
Recovery is where the spend moved
The dollars once spent on a second membership are moving toward recovery, longevity and performance services. Operators who host that experience keep the relationship and the revenue.
Your footprint is already the venue
You own the traffic, the trust and the square footage. A recovery ecosystem does not require a new location, only a better use of the space you already lease.
A recovery floor changes how often a member walks through your door and how long they stay with you.
The member journey
One visit, five moments, a longer relationship.
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The business case
Four ways a recovery floor earns its place on the balance sheet.
Retention
Give members a reason to stay through the quiet months
Attrition rarely starts with a bad workout. It starts with fatigue, soreness and a stalled feeling. A recovery layer gives your team a response to that moment instead of a cancellation form.
- Rest day
- Becomes a visit
- Front desk
- Gains a save offer
Reactivation
Your largest untapped audience is the list you already own.
Every operator carries a file of lapsed and low frequency members. Recovery gives you a different conversation to open with them, one that does not begin with a discount.
- Dormant
The member who stopped coming
They still pay, or they cancelled last quarter. Either way the reason is rarely price. It is fatigue, a nagging shoulder, a schedule that got heavier.
- Invitation
A reason that is not another workout
Reactivation campaigns work better when the offer is recovery. It asks nothing of a body that already feels behind, and it is an easy invitation to accept.
- First session
Twenty minutes, no performance required
They lie down. They feel something. The building becomes associated with relief rather than obligation.
- Re-engagement
Recovery leads back to training
Once the habit of walking in returns, training follows. The recovery room becomes the front door to a second membership term.
The reactivation signal
A new experience creates a new reason to engage.
DormantNew reasonPureWaveRe-engagedActive
In partnership with Shark Health
Why High Performers Are Investing in Recovery
The behavior showing up in locker rooms and executive calendars is now arriving at the front desk of commercial clubs. For an operator, that is a demand signal.
The people paying most for performance recover deliberately
Professional athletes, founders and executives schedule recovery the way they schedule training. Your highest value members already think this way, whether or not your club offers it.
Recovery is where the conversation moved
Sleep quality, nervous system load and readiness are now mainstream topics. Members arrive with questions your training floor alone was never designed to answer.
Access is the differentiator, not information
High performers do not lack advice. They lack a place to do it close to where they already train, with equipment they trust and without appointment friction.
The clubs that win the next decade will be the ones that own how a member feels the day after training, not only the hour they spend inside it.
Revenue ecosystem
One platform, several places it can earn.
PureWave
1 VEMI system
Systems per locationMore systems add capacity. Model the effect in the calculator below.
Memberships
Recovery access sits inside a premium tier and gives your top price point a tangible benefit.
Commercial models are built with you around your market, pricing ladder and space. We do not publish revenue promises because the numbers belong to your club, not ours.
Interactive revenue model
See what PureWave could mean for your clubs.
Adjust your membership, locations, VEMI capacity, utilization, session pricing, product sales, and reactivation assumptions to model the potential annual revenue opportunity for a single club or your entire organization.
Start with one location and 1,000 members, or model your entire portfolio.
Modeling mode
01 · Premium membership integration
Increase premium membership value
PureWave recovery access could be incorporated into a premium membership tier, wellness upgrade or recovery package.
Potential annual revenue opportunity
$12,000
$12,000 per location, per year
Premium membership capacity
Capacity approaching limit
105 premium members supported by 1 VEMI at 70% member allocation and 1 visit per month.
Members upgrading10%
Monthly premium$10
02 · Non-member VEMI sessions
Sell recovery sessions to non-members
Model paid VEMI sessions sold to non-members, guests, local executives, athletes and wellness clients.
Potential annual revenue opportunity
$16,200
$16,200 per location, per year
Daily demand: Standard metro market
2 paid sessions/day selected
Illustrative market range 2–4 sessions/day.
Capacity: 1 VEMI installed
1.8 paid slots/day available
Modeled sessions use the lower of demand or capacity.
Potential demand exceeds current modeled capacity by 0.2 sessions per day.
Session price$30
Non-member session demand per day2
Operating days per week6
Operating weeks per year50
03 · PureWave Ultra sales
Sell Ultra to members for home use
Members try Ultra in the club and can purchase it for use at home, which adds a product margin line to the model.
Potential annual revenue opportunity
$2,400
$2,400 per location, per year
Ultra sales per location / year2
Retail price $8,000. Fitness organization margin assumption 15%. Club contribution per unit $1,200. Product sales value is not counted as club revenue.
04 · PureWave Travel sales
Sell Travel through the club
Travel is a portable format members can buy through the club and use away from the building.
Potential annual revenue opportunity
$2,250
$2,250 per location, per year
Travel sales per location / year5
Retail price $3,000. Fitness organization margin assumption 15%. Club contribution per unit $450.
05 · Member reactivation
What if recovery brings members back?
This scenario models the financial impact if recovery and wellness programming contributes to re-engaging the selected percentage of lapsed members.
Potential annual revenue opportunity
$0
$0 per location, per year
Lapsed members reactivated2%
Months retained after reactivation6
06 · Member retention (scenario modeling only)
What is one point of retention worth?
This models the economic value of a change in attrition. It does not imply PureWave will cause the improvement.
Potential annual revenue opportunity
$0
$0 per location, per year
Attrition improvement1%
Months valued12
Illustrative organization-wide annual opportunity
Organization-wide
$32,850
Potential annual opportunity per location
$32,850
Equivalent monthly opportunity
$2,738
Illustrative model based on selected assumptions. Not a revenue guarantee.
VEMI capacityHigh utilization
97%
AvailableOptimalHighLimit
- Theoretical sessions / day
- 24
- Modeled sessions / day
- 6.0
- Member slots / day
- 4.2
- Paid slots / day
- 1.8
Executive summary
- 1 location
- 1 VEMI per location
- Total VEMIs deployed
- 1
- Members modeled
- 1,000
- Premium members modeled
- 100
- Modeled sessions / year
- 1,740
- Capacity utilization
- 97%
- Illustrative annual opportunity
- $32,850
Potential revenue mix per location
- Membership upgrades37%
- VEMI sessions49%
- Ultra sales7%
- Travel sales7%
Potential annual opportunity by pathway
This stack represents modeled incremental opportunity only. It does not represent existing club revenue.
What does capacity look like?
The same assumptions modeled against one, two and three VEMI systems per location. Adding systems adds capacity. It does not create demand on its own.
What happens when the model scales?
The same illustrative assumptions of $32,850 per location, applied across a portfolio and adjusted by the 100% realization factor.
1 location$32,850
5 locations$164,250
10 locations$328,500
25 locations$821,250
50 locations$1,642,500
80 locations$2,628,000
Projected opportunity based on selected assumptions. Actual results will vary by market, utilization and operating model.
Operational observation
Demand is approaching capacity
Your selected assumptions place utilization near the modeled capacity of this configuration. Explore the impact of adding another system.
This is a modeling observation based on the assumptions you selected, not a recommendation or a revenue projection.
Now model this around your clubs.
The opportunity changes with membership size, market, utilization, pricing and portfolio scale. A PureWave partnership can be structured around the economics and member experience of your organization.
The platform
Three formats, one recovery program your members recognize anywhere.
Chapter one
VEMI Flagship
The centerpiece of the recovery floor
Three technologies layered into a single sculptural platform. Vibroacoustic waves move through the body, electromagnetic fields work beneath the surface and infrared warmth holds the session together. Members lie down, choose a program and let the platform run.
- Vibroacoustic
- Low-frequency wave programs
- Electromagnetic
- Pulsed field programs
- Infrared
- Gentle radiant warmth
- Session
- Twenty guided minutes
Chapter two
Ultra
For clubs that want the upsell options
Ultra brings PureWave's full-body wellness technology into a streamlined format designed for recovery, relaxation, performance support, and everyday wellness. Inside the gym, it gives members another way to incorporate recovery into their training routine. Beyond the club, Ultra also creates a premium retail opportunity for members who want to bring the PureWave experience into their own home and make recovery part of their daily lifestyle.
- System
- Full-body recovery and wellness system
- Customization
- Brand-matched colors, finishes and accents
- Experience
- Recovery, relaxation and performance support
- Placement
- Recovery lounge, performance lab or premium wellness area
Chapter three
PureWave Travel
Recovery that leaves the building
A portable mat and controller for teams, tours, corporate accounts and members who travel. It keeps the relationship active outside your building and puts your brand in hotel rooms, locker rooms and team travel.
- Format
- Roll and carry system
- Control
- Handheld program unit
- Use case
- Teams, tours, corporate
- Setup
- Seconds, no installation
Every format runs the same program library, so a member who starts on the flagship floor can continue on a travel mat without relearning anything.
Executive wellness feature · Shark Health and PureWave
When High Performers Pay Attention, The Market Pays Attention.
Featured conversationShark Health
In executive performance and longevity circles, recovery has become one of the most talked about investments a high performer can make. As CEO of Shark Health and Sharkgevity, Daymond John has focused on wellness technologies that support resilience, nervous system balance and long term vitality. PureWave sits inside that conversation as a complete recovery experience rather than another piece of equipment. For an operator, that is a demand signal arriving at your front desk.
“Recovery has become one of the most important investments in performance and longevity.”
Daymond John
CEO · Shark Health and Sharkgevity
Executive recovery
Supports deep relaxation and nervous system reset after high output days, the exact thing your top tier members ask for.
One immersive experience
Vibroacoustic, electromagnetic and infrared modalities arranged into a single guided session your staff can deliver.
Built for longevity
Designed for members who are buying resilience and long term vitality, not another class on the schedule.
Why this matters to your club
The wellness economy moved from single treatments to integrated experiences that support performance, clarity and lifestyle. Clubs that own that experience own the relationship, the price ceiling and the reason a member stays.
Voices of PureWave
The people who use it describe it better than any brochure.
These are unscripted conversations recorded on site, mostly with competitors and staff at the Invictus Games in Vancouver and Whistler. Nothing here is a claim about outcomes. It is what happens when people who train hard get access to recovery in the room where they already are.
A full conversation from the recovery floor
Invictus Games Vancouver Whistler 2025
What a session feels like for a competing athlete
Invictus Games Vancouver Whistler 2025
Between events, recovery becomes part of the day
Invictus Games Vancouver Whistler 2025
More from the floor
Team perspective on recovery access
Invictus Games 2025
Inside the recovery lounge at capacity
PureWave activation footage
James Goren on his PureWave experience
Testimonial
Individual experiences vary. These recordings are shared as personal accounts and are not medical claims or a promise of results for any member.
Invictus Games
Built for people who have already been through the hard part.
PureWave ran a recovery lounge at the Invictus Games in Vancouver and Whistler, serving wounded, injured and sick service members and veterans competing across winter disciplines. It is one of the most demanding recovery environments there is: mixed injuries, back to back events and no room for anything complicated.
For a club operator the relevance is simple. If the format works for adaptive athletes under competition load, it works for a member walking off your training floor on a Tuesday evening.
- Vancouver and Whistler
- Invictus Games 2025
- Multi day activation
- Recovery lounge on site
- International field
- Competitors and support teams
- Continuous sessions
- Morning through evening
Grey Team
Featured on Fox News inside a veteran performance program.
Grey Team featured on Fox News
Broadcast segment
Grey Team is a veteran focused human performance organization that builds structured programs around training, sleep, nutrition and recovery. PureWave sits inside their recovery environment alongside the rest of that protocol, and the work has been covered on national broadcast.
Program, not product
Recovery is scheduled into the week the same way training is.
Serious population
Veterans carrying real physical and cognitive load.
Public scrutiny
The program and its equipment have been covered on national news.
The Superhuman Protocol
Magnetism, oxygen and light. PureWave owns the first one.
The Superhuman Protocol popularized by 10X Health and Gary Brecka organizes recovery around three inputs. In the image to the right Gary Brecka is using our PureWave technology. Clubs adopting it need a credible way to deliver the magnetic layer without turning a studio into a clinic. That is the slot the VEMI platform fills, in a format a front desk can schedule and a member can complete in twenty minutes. In a discussion featured on the Joe Rogan Experience podcast, renowned human biologist Gary Brecka, co-founder of 10X Health System, unveiled the exciting potentials of Pulsed Electromagnetic Field (PEMF) mats in the healthcare industry. For physical therapy clinic owners, Brecka's insights into PEMF technology represent major advancements in patient care.
Joe Rogan and Gary Brecka Agree: PEMF Technology Belongs In Your Physical Therapy Clinic
Magnetism
Pulsed electromagnetic field work, the layer PureWave delivers directly inside the VEMI platform.
Oxygen
Breath and oxygen protocols paired with movement, usually delivered on your existing training floor.
Light
Red and infrared light exposure, the third leg most clubs already have or can add cheaply.
PureWave is not affiliated with the trademark holders of the protocol and makes no medical claims. This describes how operators commonly structure a recovery offering.
Da Vinci Medical USA
A distribution partner, so the rollout is not the risky part.
PureWave works with Da Vinci Medical USA on distribution and support. For a multi location operator, the equipment is rarely the hard question. Logistics, installation and service are. This is the layer that answers them.
Distribution and supply
An established medical and wellness distribution partner supporting availability across the United States.
Installation standards
Delivery, placement and commissioning handled to a consistent standard across locations.
Multi site rollout
A path for groups that need the same experience in ten clubs rather than one.
Ongoing service
Support and parts coverage so a recovery room does not go dark for a month.
Research and science
What the technology is built on, stated plainly.
Fitness executives get pitched a lot of science. Here is our position: the underlying modalities are well established and widely used, and we do not make medical claims about what a session will do for any individual. Detailed summaries and source material are available to partners under review.
Vibroacoustic therapy
Low frequency sound delivered through the body has a long published literature in relaxation and comfort settings.
Pulsed electromagnetic fields
PEMF has been studied for decades across recovery, circulation and comfort applications.
Infrared warmth
Radiant heat is widely used in sports recovery and wellness environments.
Combined sessions
PureWave sequences the three inputs into one twenty minute program rather than three appointments.
Ask for the executive summary pack. It is written for operators and their advisors, not for a lab.
Request the summaryPureWave systems are wellness products. They are not intended to diagnose, treat, cure or prevent any disease.
Ecosystem and institutional credibility
The company PureWave keeps.
Shark HealthInvictus GamesGrey TeamDa Vinci Medical USA10X HealthFisher HouseSemper Fi and America's FundHalotherapy SolutionsFrequencies That MendNinePlus TherapeuticsShark HealthInvictus GamesGrey TeamDa Vinci Medical USA10X HealthFisher HouseSemper Fi and America's FundHalotherapy SolutionsFrequencies That MendNinePlus Therapeutics
Names shown reflect organizations, events and partners PureWave has worked with or appeared alongside. They are not endorsements of any commercial outcome for your club.
Corporate and B2B
The audience that never joined your club still needs somewhere to reset.
01
Weekday off-peak
Corporate blocks fill the hours when your floor is quietest.
02
Contracted volume
Employers buy sessions in advance, not membership by membership.
03
A wider catchment
Offices within a short walk become part of your member pipeline.
Partnership
Let us map what a recovery ecosystem looks like inside your club.
Send us your footprint and member profile. We will come back with a placement concept, a commercial model and a launch plan written for your operation.
- 01
Discovery
We look at your space, member mix and pricing ladder together.
- 02
Model
We shape the commercial structure that fits your market.
- 03
Install
Placement, staff training and launch assets are handled with you.
- 04
Launch
Campaign support for members, lapsed lists and local employers.